Generating marketing output

Run output processes to generate customized letters, email messages, faxes, labels, rosters, and physical file formats in a specific order. Running the output process also calculates the non-responses for each appeal. The following output processes are available:

■    MS Word merge – Print letters, acknowledgements, and other MS Word documents.

■    Email merge – Send email messages to contacts.

■    Campaign list export – Generate a list of contacts for an external service or for mass email output.

■    RFM definition – Rank records based on Recency, Frequency, and Monetary value.

■    Project process outputs – Generate projects for further relationship building.

Important prerequisites for generating output

Before you run output processes:

■    Make sure valid output process types are set up.

■    We recommend you generate and check a test output to make sure the message and target group is correct.

Business goal

To run output processes, you will:

1.  Select the type of output process for the insert.

2.  Define the specific output process.

3.  Generate output.

4.  View the results.

To generate output

1.  Open a campaign, appeal, and solicitation.

2.  Click the Source Codes tab.

3.  Select a source code or create a new one.

4.  Click Save.

5.  Click the Inserts tab.

6.  Select an insert or create a new one.

7.  Click Save.

8.  Click the Source Lists tab.

9.  Select a source list or create a new one.

10. Click Save.

11. Click Generate Output.

The system displays the status on the Summary tab. Click on the link for more details.

Note: If the output is generated at a level higher than source code, output can be generated only once. If the output is generated at the source code level, output can be generated repeatedly.